Herndon’s newest book, The Decline of the Daily Newspaper: How an American Institution Lost the Online Revolution, was recently published in June 2012 through Peter Lang Publishing and has been well received.
In his book, Herndon focuses on the historical relationship between the newspaper industry and online media beginning with the newspaper industry’s involvement with online media circa 1980 when the industry was still in its infancy.
“This book is the culmination of several years of research. The project began in 2004 and became a systematic research effort to explain how the newspaper industry arrived at its current condition,” Herndon said.
Informed by his personal knowledge of the newspaper and Internet industries drawn from a long career in both fields, Herndon chronicles the period when the newspaper industry confronted the emergence of the Internet as a consumer medium and discusses the operating practices of newspapers as they attempted to exploit online opportunities.
“My career in media parallels the timeline of the book in many ways; the research was cathartic in that it allowed me to dispassionately step back and apply an academic method to discern what happened to an industry that I loved so much,” Herndon said. “While the book is about the newspaper industry, its conditions speak to a broader audience in that many industries have struggled to compete in the digital era. Students as well as business executives can glean valuable insights into current business challenges by studying the historical experiences of an industry that faced – and continues to face – radical change.”
In addition to his current research and writing activities, Herndon has created a successful career applying the principles he learned with CLS in a variety of businesses. He is the current president of Internet Decisions, LLC, an Atlanta-based strategic planning and market research firm he founded in 2005, was a founding executive of Cox Enterprises’ Internet division, and served on the board of directors for Enkia Corp.
“My experience in the College of Liberal Studies paved the way for me to pursue a Ph.D. and taught me how to think about graduate education and how to balance my career and academic responsibilities. The outstanding professors in my program, especially Dr. Don Maletz, gave me confidence in my academic abilities so that I could reach for the next level. It took some time to achieve the goal, but without OU as a catalyst it would never have happened.”
Dr. Herndon is an advocate for lifelong learning and graduated from the University of Oklahoma’s College of Liberal Studies with a Master of Liberal Studies in 1997 and holds a Bachelor of Arts in Journalism from the University of Georgia. He completed his doctorate in media and information with Australia’s Curtin University of Technology in 2011, earning the Chancellor’s Commendation for Excellence. He currently teaches at the University of Georgia.
The Decline of the Daily Newspaper: How an American Institution Lost the Online Revolution was released as part of Peter Lang’s Digital Formations series.